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Sony-Smart introduces Sony’s digital warranty to prevent counterfeit Sony products


Published : 27 May 2025 07:21 PM

To prevent the marketing of counterfeit or refurbished products, Sony's official distributor in Bangladesh, Smart Technologies (BD) Ltd., known as Sony-Smart, is now ensuring the digital warranty of Japanese world-famous 'Sony' brand in the country.

Sony’s digital warranty service in Bangladesh was jointly inaugurated by RMDC Sony South-East Asia President Ji Hoon Bae and Smart Technology (BD) Ltd. Managing Director Mohammad Zahirul Islam. The event organized at the ground floor of Zahir Smart Tower in Agargaon, the capital, was attended by Ricky Lucas, Head of Sony International Bangladesh Branch, Sony-Smart Director Md. Tanvir Hossain, Head of Sales and General Manager Md. Sarwar Jahan Chowdhury, Head of Marketing and Deputy General Manager Azad Rahman, employees of various levels of Sony-Smart and journalists from various media outlets.

It was informed at the event that with the launch of Sony’s digital warranty service, customers will now be able to immediately verify whether the product is genuine or fake when purchasing Sony products from Sony-Smart, and will also be able to register the warranty. Through this digital warranty, buyers will easily get service at authorized Sony service centers. There is no need to keep any separate documents as proof of warranty. It will clearly mention which services are covered by the warranty and which are not, and since it is recorded digitally, proof of ownership (name, address, date of purchase) can be easily presented, which will help in resolving any disputes.

At the event, Smart Technologies (BD) Ltd. Managing Director Mohammad Zahirul Islam said, “Sony-Smart has been working to deliver genuine products and services to the people of the country since the beginning. In line with this, today we have launched the digital warranty registration system. From now on, there is no more possibility of cheating by buying Sony products. However, to get this benefit, Sony lovers must buy Sony products from Sony-Smart.”

At the same time, Sony International Bangladesh Branch Head Ricky Lucas said, “Now, through Sony-Smart, buyers in Bangladesh can safely purchase Sony’s original televisions and other products. As a result of digital warranty registration, buyers will not only get technical benefits, but also product safety and peace of mind.”

Meanwhile, on the occasion of the launch of Sony's digital warranty service, Sony Smart has announced special mind-blowing prices on Sony Smart's eight models of 43-inch, 50-inch, 55-inch, 65-inch and 85-inch sizes, Sony Bravia 2025 Latest 4K Google and OLED 4K Google TV, which will be available from today until the day before Eid al-Adha at all Sony Smart showrooms and authorized sales centers in the country. In addition, there is a chance to win guaranteed gifts including refrigerators, microwave ovens, air coolers, rechargeable fans, depending on the product model.

Mentionable, Smart Technologies (BD) Ltd. is the leading company marketing ICT products in Bangladesh. The company is marketing ICT products of more than 100 brands of the world in the country's market. On November 26, 2021, Smart Technologies (BD) Limited, known nationwide as Sony-Smart, signed an agreement as an official distributor to market the electronics products and other related services of Sony, a Japanese multinational technology product manufacturer, in Bangladesh.

By always ensuring genuine products, genuine prices, genuine services, along with genuine care and genuine passion, Sony-Smart has already established itself as one of the most trusted brands among electronics buyers in the country. Currently, Sony-Smart is providing products with G-5 assurance through 30 of its own showrooms, more than 210 partner showrooms and more than 2500 IT partners across the country. The company's officials also said that the number of showrooms will soon cross the milestone of half a century.