SMC Enterprise Limited (EL) held the "Annual Sales Conference" for the fiscal year 2024-25, on Thursday at a hotel in Cox’s Bazar on Thursday under the theme “SMC Tarokalap”.
The grand conference was organized to celebrate the achievements, recognize the high achievers from Sales Team, and share strategic direction ahead to drive sustainable profitable growth.
The event was graced by Mr. Faruque Ahmed, chairman SMC & SMC EL, Mr. Siddiqur Rahman Choudhury, Director, Former Chairman, SMC and SMC EL, Engineer Md. Siddique Ullah Director, SMC EL, Dr. Jahir Uddin Ahmed Director, SMC & SMC EL, Mr. Aftab ul Islam FCA Director, SMC EL, Dr. Yasmin Hemayet Ahmed Director, SMC, Mr. Ranjit Kumar Chakraborty Director, SMC along with the Senior Management of SMC and SMC EL.
Over the past 50 years, SMC has remained committed to improving the quality of life of people across Bangladesh. SMC is globally recognized as one of the most successful social marketing companies for its contribution to bring the population growth rate under control, contain diarrhoea epidemic. Today SMC is the largest single service provider in the family planning products & services providing contraceptives to more than one-third of all users, world’s largest producer of Oral Rehydration Saline.
SMC EL, since it’s inception in 2014 as a commercial subsidiary, have played the pivotal role to make SMC a self-reliant operation to continue it’s social development activities. SMC has diversified its portfolio in multiple categories having leading brands in each category such SMC ORSaline, SMC Plus, SMC Fruity in Redhydration; Sensation, Panther condoms; Femicon, Femipil, Norix 1 contraceptive pills; Joya sanitary napkin, Smile baby diaper, Tate Me instant powder drink.
SMC EL is now one of the fastest growing commercial entities in Bangladesh. The success of these brands is the culmination of SMC EL capabilities to understand consumer needs at the right price with unwavering commitment to quality, making it’s widely accessible. Over last decade, SMC EL has gone through a number of transformations in Sales & Distribution. To continue to the growth momentum, transformations will continue to evolve to adapt to changing market conditions.
Faruque Ahmed, Chairman, SMC EL, said: Improving the quality of life for ordinary people is at the core of SMC’s vision being self-reliant; to achieve this, we need an efficient sales & distribution network making our products accessible; innovative product portfolio, and most importantly embracing change as “Change is the only constant” across the organization.
Toslim Uddin Khan, Managing Director & CEO, SMC, said: Transformation has been at the core of SMC’s 50-year journey. We’ve diversified our social development activities in many other areas beyond family planning to improve quality of millions of underprivileged. Our commercial subsidiary, SMC EL, is empowering us to fulfil our mission. SMC EL sales team remains at the forefront as the enabler to make our ambitions a reality.
Sayef Nasir, Managing Director, SMC EL, said, ‘To continue to accelerate growth sustainably, we must embrace change to transform ourselves to remain relevant to dynamic market that’s evolving faster than ever before. new changes. We remain committed to continue to innovate in every aspect to delight customers with consistent quality products they need at the right price building a high performing Sales team & operational excellence to make our ambition a reality.
Md. Feroze- Ul- Alam, Deputy Managing Director (Operations), SMC EL, said,
As our sales team drives growth from the front, we are strengthening that capacity from the back through superior product quality, efficient production, and timely supply. In this journey of transformation, Operations and Factory teams are working together to ensure that people across the country receive safer consistent quality products.
Abul Bashir Khan, CFO, SMC EL, said: ‘Our financial performance this year is a reflection of outstanding & consistent performance of our sales team supported by the entire organization. Their efforts have ensured steady revenue growth, improved resource utilization, and strengthened financial stability.
C N Mandal, GM, Sales, SMC EL and convener of the program, highlighted: "The milestones achieved in FY2024–25 reflect the dedication and hard work of sales colleagues Looking ahead, our focus will be embrace strategic transformation to drive continuous improvements & perform even better in FY2025–26."
The event concluded with a musical performance by one of the most popular contemporary singers, Dilshad Nahar Kona. and the whole programme was hosted by Dr. Raiatun Tehrin and Sayeem Jahangir.
