Business Desk
Saudia, the national flag carrier of Saudi Arabia, has been recognized as the World Class Airline 2026 by the Airline Passenger Experience Association (APEX) for the fifth consecutive year.
The award was presented during the APEX World Class™ global awards ceremony, underscoring the success of Saudia’s strategy which focuses on enhancing the travel experience, raising guest satisfaction across all service touch points, and ensuring the highest levels of operational safety across its network of more than 100 destinations spanning four continents.
Saudia is actively deepening its engagement with the Bangladeshi market, highlighting the strong cultural, religious, and economic bonds shared between Saudi Arabia and Bangladesh. The airline plays a vital role in connecting Bangladeshi travellers—whether for spiritual journeys, business ventures, or international travel—by offering a world-class experience defined by warmth, care, and exceptional Saudi hospitality.
In addition, Saudia was awarded “Best in Class for Service–Guest Experience” for the second consecutive year. This highly selective recognition is presented to the airline achieving the highest global score in the Service–Guest Experience category, underscoring the consistency of Saudia’s guest experience transformation and the authenticity of Saudi hospitality that it shares with the world.
For Pakistani travellers, this award reinforces Saudia’s commitment to delivering a personalized and culturally attuned service, ensuring every journey between Pakistan and Saudi Arabia is comfortable, respectful, and memorable.
For Bangladeshi passengers, it ensures every journey between Pakistan and Saudi Arabia is comfortable, respectful, and memorable.
The APEX World Class™ award is regarded as the highest recognition of excellence in the airline industry. It is based on a comprehensive evaluation conducted by industry professionals and reinforced by guest feedback, highlighting achievements in safety, sustainability, guest experience, and onboard dining.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, commented: "Receiving the APEX World Class™ recognition for the fifth consecutive year, alongside being named Best in Class for Service–Guest Experience for the second year in a row, is a true testament to the dedication and professionalism of Saudia’s team members”
He said these awards reflect not only the consistency of our transformation but also the authentic Saudi hospitality that distinguishes us on the world stage.
