During a livestreaming session, the anchor of a textile company was introducing printed knitwear featuring Southeast Asian styles in front of a smartphone screen, while numerous online viewers from countries of the Regional Comprehensive Economic Partnership (RCEP) were watching closely.
Zhang Jing, deputy general manager of Guangzhou Textiles Holdings, said that ahead of the Canton Fair that kicked off on Oct. 15, 2022, the company had analyzed regional distribution and product preferences of targeted customers, and decided to use livestreaming as a tool to promote cooperation with RCEP countries.
From January to September this year, the company's exports to RCEP countries increased by 23.8 percent compared with the same period last year.
"RCEP countries are not only important Canton Fair participants, but are also major markets served by the fair," said Wen Zhongliang, deputy secretary-general of the Canton Fair.
The Canton Fair Global Partnership Program has covered all RCEP countries and the Canton Fair will continue to provide round-the-clock convenient services for global enterprises, including those from RCEP countries, Wen added.
Gacia Electrical Appliance is one of the enterprises that benefit greatly from the fair.
"Our company has always attached great importance to the ASEAN market, and our exports to ASEAN grew nearly 150 percent last year," said Ying Zhengbei, manager of the company.
"After RCEP came into effect, our company specially set up a business group targeting RCEP countries. We have made preliminary studies at the Canton Fair, hoping to tap more business opportunities," Ying said.