RANCON Auto Industries Ltd. has achieved a major milestone with the official launch of the Bangladeshi-manufactured Mitsubishi Xpander — a seven-seater family SUV powered by a 1.5-liter MIVEC engine, combining legendary Japanese reliability with local innovation.
The momentous occasion was graced by SAIDA Shinichi, Ambassador of Japan to Bangladesh, as the Chief Guest, followed by the presence of Romo Rouf Chowdhury, Group Managing Director of RANCON Holdings, and Farhana Karim, Managing Director.
The event was also attended by senior officials from Mitsubishi Motors, along with dignitaries and prominent figures from both the public and private sectors.
This launch marks a milestone in RANCON’s vision to transform Bangladesh into a global manufacturing hub.
The Chief Guest, Japanese Ambassador His Excellency SAIDA Shinichi, expressed admiration for the growing strategic
partnership between Bangladesh and Japan.
“This launch is not just about a car. It symbolizes deeper technical cooperation, value creation & bilateral friendship for the next phase of our shared future.”
In his keynote, Romo Rouf Chowdhury, GMD of RANCON, spoke passionately about the company's vision: “We’ve been the official distributor of Mitsubishi Motors in Bangladesh for the last 50 years. Thanks to this long partnership &Bangladesh government’s manufacturing initiatives, we have created an ecosystem that produces cars withthe highest global benchmarks& affordable pricing..”
