Rakuten Viber, one of the world’s leading apps for free and easy communication, has unveiled a series of new initiatives going into the 2020/2021 season for its longtime partnership with FC Barcelona.
In addition to the launching of the official global FC Barcelona Community in Russian, the company has published a special Q&A in the communities with five players in February – Marc-André ter Stegen, Frenkie de Jong, Miralem Pjanić, Sergiño Dest, Clément Lenglet, and Antoine Griezmann.
Viber’s FC Barcelona cooperation kicked off in the 2017/2018 season, and, since then, Viber has served as the club’s official channel of communication.
As the football season heats up and moves toward a new decade, Rakuten Viber kicks off a new chapter of its partnership with the club, building a fan-first experience for its users through various touchpoints on its messaging app.
To establish a meaningful connection between players and fans on the app, Viber will offer initiatives including meet and greet the players, a day with a legend, vote and win, giveaways, and fan stars.
Meet and greet players is an exclusive Q&A session with current FC Barcelona players, in which they answer 5-10 pre-selected questions from fans.
