PRAN Dairy Limited and Arla Foods Bangladesh Limited has initiated a collaboration with an objective to showcase a market driven and sustainable dairy production to increase milk productivity and quality, alongside economic output of the local dairy value chain in Bangladesh in line with governmental ambitions for the development of the domestic dairy sector.
Chairman and CEO of PRAN-RFL Group Ahsan Khan Chowdhury and Managing Director of Arla Foods Bangladesh Limited Peter Hallberg signed a Letter of Intent recently at the Arla Foods Bangladesh HQ to mark the commencement of the collaboration.
Ahsan Khan Chowdhury, Chairman and CEO PRAN-RFL Group said, “We have a huge opportunity doing well in the dairy sector of Bangladesh. PRAN Dairy is working closely with the contractual dairy farmers at remote places and giving various support and training for their skill development. But we need to give more emphasis on sustainable dairy production to increase milk productivity and quality, alongside economic output of the local dairy value chain in Bangladesh. I hope the initiative will bring good contribution at our dairy sector.”
Stressing on the importance of the project, Peter Hallberg, Managing Director of Arla Foods Bangladesh stated, “In any country we operate in the world, we act responsible towards its societies. We feel that we can contribute significantly to the overall development of the dairy sector, supporting the goals of the country. We look forward to collaborating with our partners on this venture and to adding a valuable contribution with our extensive knowledge and experience of sustainable dairy farming, food safety and technology.”
The event was also attended by Eleash Mridha Managing Director of PRAN Group, Md Muniruzzaman, Executive Director of PRAN Dairy and Galib Bin Mohammad, Head of Marketing; Sumaita Khan, Manager, CSR & Alternative Channel Management and Toni Lehtonen, Commercial Project Manager of Arla Foods.