In a bid to promote the Bangladeshi products globally, the logo of “Made in Bangladesh” campaign was formally launched in a ceremony on Thursday.
Ministry of Commerce took the initiative in coordination with the Bangladesh Foreign Trade Institute (BFTI) in order to showcase the commendable growth and development of Bangladesh under the visionary leadership of the Prime Minister Sheikh Hasina as well as the success stories of the pioneering private sectors of the country to the world.
Ministry of Commerce, Bangladesh Foreign Trade Institute (BFTI), in association with Spellbound Leo Burnett (local representative of CNNIC) organized an inception and networking session of “Made in Bangladesh” Campaign at Westin Dhaka.
Commerce Minister Tipu Munshi launched the logo for the campaign while Tapan Kanti Ghosh, Secretary, Ministry of Commerce was the special guest of the event and the session was chaired by Dr. Md. Jafar Uddin, Chief Executive Officer, BFTI.
The cross-platform campaign encompasses the power of CNN’s storytelling, branded content produced by CNN’s award-winning brand studio Create, along with global audience reach to showcase the Bangladesh’s journey of economic growth.
While addressing, Commerce Minister said, “In order to sustain the export growth and expand our economy, it is an immediate need to brand our products in global platform. This campaign will brand our potential sectors and products in a promising manner to the world, create opportunities for business and global collaborations and eventually help our country grow even further.”
Commerce Secretary in his speech expressed hope that this campaign will take the business growth of Bangladesh to the next level.
Md. Obaidul Azam, Director, BFTI delivered the welcome speech at the event and Abhijeet Dhar, Director - Sales, CNN International Commercial and Md. SadequlArefeen, Managing Director Spellbound Leo Burnett delivered presentation.
Among the sponsoring organizations, Nazmul Hassan Papon, President, Bangladesh Association of Pharmaceutical Industries, Faruque Hassan, President, BGMEA, Mostafa Kamal, Chairman, Meghna Group of Industries, Kamal Quadir, CEO, bKash Limited, Dr. Mohidus Samad Khan, Executive Director, BEXIMCO Health, Amitava Chakraborty, Advisor, City Group, and Humayun Kabir, Deputy Managing Director, Walton Hi-tech Industries Limited delivered their speech.
The event was graced by the presence of a number of
Government high officials, business and commerce pioneers, private sector patrons of the campaign also took part on the occasion.
The guests include eminent personalities like Mahbubur Rahman, President, International Chamber of Commerce, Bangladesh (ICCB), Anwar-ulAlam Chowdhury, President, Bangladesh Chamber of Industries (BCI), Professor Shibli Rubayat-Ul-Islam, Chairman. Bangladesh Securities and Exchange Commission, Nazim Razzaq, Mohammad Ali Khokon, President, BTMA, Asif Ibrahim, Chairman, Chittagong Stock Exchange PLC, Bikarna Kumar Ghosh, Managing Director (Additional Secretary), Bangladesh Hi-tech Park Authority and many other prominent faces.
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