Lifebuoy, a popular brand of Unilever Bangladesh Limited (UBL), has been significantly promoting personal hygiene in Bangladesh since its inception.
As part of its continuous efforts, Lifebuoy announced an awareness campaign titled “Lifebuoy time before Iftar” this Ramadan.
Since its inception, Lifebuoy, the world’s no. 1 health soap brand, has strived to aid consumers in meeting their health and hygiene needs, which is reflected in the brand’s core purpose statement: “Lifebuoy Saves Lives”.
The brand has been on a global mission to raise awareness about handwashing and since 2010, has educated more than 1 billion people globally about good hand hygiene habits.
As part of its continuous efforts, Lifebuoy announced an awareness campaign titled “Lifebuoy time before Iftar” this Ramadan.
During the campaign, Lifebuoy visits each of the 300 makeshift food stalls in Chawkbazar, the most vibrant iftar market in the capital, to build community awareness.
As thousands of people visit the Iftar market during the holy month of Ramadan, maintaining hygiene and making
people aware of this in the market is crucial.
Alongside creating awareness, Lifebuoy donated hand gloves, aprons, umbrellas and other hygiene equipment to
the owners and staffers of shops at the Iftar market so that they can take effective hygiene measures. Most
importantly, Lifebuoy has installed handwashing stations in the market for sellers and visitors to ensure handwashing facilities on the spot.