Global technology brand itel has launched the new itel POWER 80, a rugged smartphone designed for users working and living in demanding outdoor environments.
The company said the device combines rugged protection, long-lasting battery performance, AI-powered outdoor adaptation and practical features to provide reliable smartphone support in challenging conditions.
The POWER 80 features what itel describes as the world’s first smartphone designed around a cage-frame concept, which is intended to absorb and disperse impact. It also carries SGS 5-Star Gold Drop-Proof certification and MIL-STD-810 military-grade durability, according to the company.
The smartphone comes with IP68 and IP69 protection, making it resistant to dust, mud, immersion and high-pressure water. The rugged construction is designed to protect the device against accidental drops, shocks and changing weather conditions, while its minimalist design eliminates the need for an additional protective case.
Powering the device is a 7,000mAh battery, which itel says can support extended daily use and up to 10 hours of continuous short-video entertainment. The smartphone also features intelligent battery self-repair technology aimed at reducing battery aging and extending its full-cycle service life.
The POWER 80 sports a 6.78-inch high-definition display designed to provide clear visibility in bright outdoor conditions. The device is powered by the Unisoc T7250 processor and runs on Android 16, offering smooth operation for everyday tasks.
Its AI adaptive outdoor features can automatically adjust functions such as display brightness, call noise reduction and 4.5G field-signal enhancement based on surrounding conditions.
According to itel, the smartphone is particularly suited to outdoor workers, travellers, construction personnel and others who require greater durability and battery endurance from their devices.
Built around the tagline “2METER DROP NON-STOP,” the POWER 80 brings together rugged protection, a large-capacity battery and AI-enabled outdoor optimization in a single device.
itel said the new smartphone reflects its commitment to providing reliable technology at an accessible price, particularly for users who need dependable connectivity in demanding environments.
For more information about the POWER 80 and other itel products, consumers can visit itel’s official website.
