JAC‘Amar Gari, Amar Ghar’ (My truck, my home), a campaign was launched by Energypac earlier, has recently been awarded at the 10th edition of the “Commward: Excellence in Creative Communication” held on 28 August 2021.
In this year’s edition, a total of 227 entities have been honored with Commward advertising accolades in 26 categories under four ranks -- bronze, silver, gold, and grand prix .JAC ‘Amar Gari, Amar Ghar,’ made for JAC vehicles, has won the Bronze award in the category of Best Efficacy.
A truck driver spends a significant amount of time for driving vehicles and transporting essential goods. He has to travel long distances, relying on his vehicle. Consequently, his vehicle turns out to be his home metaphorically. This ad has portrayed this connection between a vehicle (JAC vehicle) and its driver.
MrAmeen Mahmood, Lead, Marketing Communication Strategies from Energypac said on this occasion, “We are really very delighted that our efforts and initiative have been recognized at the flagship initiative of Bangladesh Brand Forum.
Energypac, as a corporate social responsible entity, always tries to launch campaign that connected to the reality. This campaign is the reiteration of the statement, too.”
