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Digital commerce policy, lockdown, Eid: Perfect storm for e-commerce?


Bangladeshpost
Published : 26 Apr 2021 09:18 PM

UNB, Dhaka

As city markets remained closed during the strict phase lockdown that entered into force on the very first day of Ramadan, as well as the Bengali New Year on April 14, buyers started moving to online shopping to purchase different items ahead of Eid-ul-Fitr, the biggest festival for Muslims.

The business insiders said their sales have immensely boosted thanks to the covid-19 pandemic across the country. Even rural people also move here due to easy accesses and offer prices in different products including essential commodities, home appliances and apparel items. They also sought the government’s support for the facilitation of uninterrupted e-commerce services throughout the country. 

According to the e-Commerce Association of Bangladesh (e-CAB), the sales of products through the digital platforms went up 70 percent year-on-year in 2020 thanks to the pandemic. More than 160,000 deliveries are made in a single day in the country.

General Secretary of e-Commerce Association of Bangladesh (e-CAB) Abdul Wahed Tomal said they have around 1,500 members. Consumers purchased around Tk 3,000 crore worth of commodities for their daily necessities in the last eight months of 2020.

“A new dimension has been created in the online business in Bangladesh following the pandemic. Though people can’t purchase desirable products ahead of Eid in festive mode as their income came down,” he also told UNB.

Tomal added that a good number of entrepreneurs has been created in the last one year, as many youths couldn’t join in jobs and many had been laid off. “There are now around 500,000 (5 lakh) Facebook entrepreneurs here. Rural based many entrepreneurs have also made thanks to digital advancement. However, buyers are now uncertain following the lockdown whether the markets will be opened or not ahead of Eid,” he said. He also said consumers are now purchasing essential commodities and Iftar items from online platforms. They will start to buy the Eid products from next week. Actually people are not now in festive mode to purchase products to enjoy. They also avoided buying Pahela Baishakh items.  A rash of buying of products will begin soon.