Coca-Cola Bangladesh is celebrating the 50th anniversary of Bangladesh independence in unique ways by installing six thematic life-sized replicas of Coke contour bottles, rolling out a unique digital campaign, namely, ‘From the World to Bangladesh’ and designing unique label of Coca-Cola cans and 500ml bottles for this national occasion.
The Six life-size Coke contour bottle replicas were inaugurated at Bashundhara Mall, one of Bangladesh’s prominent shopping complexes by Monoranjan Ghosal, renowned artiste of Swadhin Bangla Betar Kendra during the Liberation War as the Chief Guest in the presence of dignitaries’ and various stakeholders from across the Coca-Cola system in Bangladesh.
Speaking on the occasion of unveiling the contour bottle with thematic Art, Monoranjan Ghosal said, "At the advent of 50 years' celebration of our great independence, I applaud Coca-Cola for coming up with a unique idea to commemorate the occasion and highlight different progresses achieved in the country over the past five decades."
Highlighting the development of the country, Lutful Chowdhury, CEO, Abdul Monem Limited (Beverage Unit) said, "Bangladesh has come a long way in terms of economic and infrastructural development. With a steadfast GDP growth rate, the country has achieved several milestones from installing Padma Bridge to launching a satellite."
