Coca-Cola Bangladesh has launched an exciting nationwide campaign running from April 18 to July 18, offering football fans a chance to experience the FIFA World Cup 2026 firsthand.
By purchasing 1.75L or 2L promotional bottles, consumers can find a unique code under the label to unlock participation. After scanning a QR code and entering their details on the campaign website, fans engage in World Cup-themed quizzes to earn points and climb a weekly leaderboard.
To boost their rankings, participants can share a photo of their promotional pack on Facebook using #CokeKhaoWorldCupJao; securing at least 20 shares earns vital bonus points.
Moving away from traditional instant-win mechanics, this campaign utilizes a performance-based structure where winners are determined by their weekly leaderboard standing. In total, seven grand prize winners will receive exclusive FIFA World Cup hospitality match experiences, with two winners already having secured their spots.
Beyond the grand prizes, thousands of other participants will win official Coca-Cola and FIFA World Cup merchandise, with winners notified via SMS.
Md. Moin Ullah Chowdhury of Coca-Cola Bangladesh Limited emphasized that football is a shared emotion in the country, noting that this campaign aims to translate that passion into active participation. Following the momentum of the recent Trophy Tour, the initiative provides accessible ways for fans to move beyond just watching the tournament. This campaign reinforces Coca-Cola’s commitment to celebrating the spirit of football and creating meaningful, interactive experiences for fans across Bangladesh as the road to 2026 begins.
