ChutneyAds, a leading digital out-of-home (DOOH) advertising platform, hosted an engaging marketing session titled 'Coffee Adda with Marketers' at Gloria Jeans Coffee shop in Gulshan, Dhaka. The event brought together industry leaders and marketing professionals to discuss ‘The Future of Digital Storytelling: How Digital Media and DOOH Can Shape Consumer Perception’.
The session featured ABM Jabed Sultan Pias, Chief Digital Business Officer at Prothom Alo, as the chief guest, who shared valuable insights on how digital media and DOOH advertising are transforming the marketing landscape in Bangladesh. Dipty Mandal, Co-founder & Chief Marketing Officer of PriyoShop, and Md. Ehsanuzzaman, Senior Assistant Vice President at ChutneyAds, was among the distinguished attendees. The event was expertly moderated by Ruhul Amin Rony, AGM and Lead (Head of Department), Digital Business Development at Prothom Alo. The session also featured participation from key officials representing prominent brands including Reckitt Benckiser, Pran Dairy, Remark HB, Savoy, along with other industry professionals.
The interactive session provided a deep dive into the evolving role of digital media and DOOH marketing in shaping brand narratives. Key topics included the future of DOOH marketing, evolving storytelling techniques, consumer perception management, and emotional connection with consumers through DOOH.
Speaking at the event, ABM Jabed Sultan Pias emphasized the transformative power of digital media in today's marketing ecosystem. "Digital storytelling is no longer just about broadcasting messages; it is about creating experiences that resonate with consumers on a deeper level. DOOH, when combined with strategic storytelling, has the potential to revolutionize how brands connect with their audiences", he stated.
Dipty Mandal highlighted the importance of authentic brand narratives in building consumer trust. "In an increasingly digital world, consumers are looking for brands that tell genuine stories. We have seen that the integration of digital media and DOOH provides extraordinary opportunities to deliver these stories at the right place and the right time for both MSMEs and their consumers", she remarked.
Md. Ehsanuzzaman shared ChutneyAds' vision for the future of outdoor advertising in Bangladesh. DOOH is bridging the gap between traditional outdoor advertising and digital innovation. "We are seeing how dynamic content and real-time messaging are enabling brands to engage consumers in ways that were previously impossible", he noted.
Digital Out-of-Home (DOOH) is no longer just a trend; it is the future of impactful brand communication. This evolution is being championed by ChutneyAds, Bangladesh’s first truly intelligent platform designed to streamline how brands, marketers, and media owners buy and sell OOH media. ChutneyAds brings together the entire DOOH ecosystem under one unified system, connecting dynamic, programmatic digital screens with high-impact traditional placements. With data-driven targeting, real-time flexibility and measurable performance, ChutneyAds empowers brands to reach the right audience, at the right moment, and at scale.
