BRAC Bank introduces digital banking super-app

Published : 25 Jan 2023 09:14 PM

For the first time in the Bangladesh banking industry, BRAC Bank has launched Digital Banking Super App - Astha Lifestyle. 

With these features launched, the All Rounder Astha App will have its lifestyle solution for BRAC Bank customers for all day-in and day-out from a single app. 

At first, All-rounder Astha App’s super app functionally will include Astha Play – OTT Entertainment Platform with exclusive early access content, Astha Music – the largest music and podcast platform of Bangladesh with more than 1 lakh entertainment content, Astha Islamic – developed with Islamic services based on Quran and Hadith, Astha Learning – Bangladesh’s first digital banking learning platform with academic and professional learning classes, Astha Travel – built for Astha Super App’s travel solution.

Selim R. F. Hussain, Managing Director and CEO of BRAC Bank; Erik Aas, CEO of Banglalink Digital Communication; Matiur Rahman, Editor Prothom Alo; Solaiman Alam, Chief Digital and Strategy Officer of Grameenphone and Kamal Quadir, CEO of bKash Limited; Md Adil Hossain Noble, Chief Enterprise Business Officer of Robi Axiata; and AnandTilak, Facebook & Google Technology Expert; formally launched the first-of-its-kind service at a hotel in Dhaka on January 25. 

In the ceremony, Fayaz Taher, COO of Stellar Digital Ltd. (Bongo); Md Adil Hossain Noble, Chief Enterprise Business Officer of Robi Axiata; Md. Sabbir Hossain, DMD & COO of BRAC Bank; unveiled ‘Astha Play’.