7up on Tuesday launched a quirky new campaign that aims to offer consumers across Bangladesh once-in-a-lifetime opportunity to meet superstar and Brand Ambassador Shakib Al Hasan. With this new offer, fans across the country stand a chance to win a dinner with the brand ambassador by simply buying any 7up pet bottle and messaging the unique code printed under the cap to 26969.
PepsiCo (Bangladesh Region) Senior Marketing Director Anuj Goyal said, “With this campaign, our aim is to add excitement and freshness to the lives of our consumers. We acknowledge the love and adoration that our consumers share for Shakib and finally, this campaign gives them a first-of-its-kind chance to meet him. We are hopeful that this campaign will excite everyone and give them another reason to pick their favourite beverage brand- 7up.”
Commenting on the TVC, brand ambassador, Shakib Al Hasan said, “Working with 7UP has always been a treat for me and this time it’s even more special. As 7UP gives an exclusive chance to my fans to meet and greet me over dinner, it’s an opportunity to thank them for the love they have showered for me over the years. 7UP’s ‘Think Fresh’ philosophy has always resonated with me and this campaign is an iteration of just that. I am extremely excited to meet my fans & looking forward to the response.”
Sharfuddin Bhuiyan Shamol, Head of Marketing, Transcom Beverages Ltd, said “7UP has enjoyed immense love from the consumers in Bangladesh and is the largest CSD brand in the country. In an effort to create a special moment for our consumers, it’s a delight to be able to create this engaging campaign with youth icon, Shakib Al Hasan and brand mascot Fido Dido and given them an opportunity to meet their favourite cricketer. This is an opportunity of a lifetime and also gives us a chance to know our consumers more closely.”
The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms. This offer is valid from Oct 1 to Nov 30, 2022, on all PET bottles.