Embracing the occasion of holy Ramadan, 7UP®, on Tuesday unveiled its refreshing and heart-warming campaign depicting the joy of Iftar gatherings and the bonds shared with loved ones.
7UP®'s heartwarming TVC captures the soul of Iftar gatherings, radiating purity and love. It beautifully illustrates families and friends coming together not just to break the fast, but to prepare for the occasion with joy and anticipation. 7UP® effortlessly elevates the experience, enhancing the flavours of traditional dishes like biryani and seekh kebabs. In a touching moment, young siblings and cousins take charge of the kitchen, allowing their mothers to relax and relish the Iftar moments.
Amidst the unity and generosity of the occasion, 7UP® adds it’s refreshing touch, making every moment even more memorable.
Commenting on the launch, Anuj Goyal, Associate Director, Bangladesh Region, PepsiCo, said, “As we honour the sacred month of Ramadan, we are thrilled to unveil our latest campaign that encapsulates the joy of celebrating this auspicious festival with loved ones. It eloquently captures the solidarity among families and friends as they gather not just to break their fast, but also to joyously prepare for the occasion together."