Home-grown automaker, Tata Motors on Friday launched a special preview website for its premium hatchback, Altroz ahead of the planned schedule to provide a glimpse of it in its run-up to the commercial launch preparations, the company said in a press release.
With the Altroz, Tata Motors is all set to enter the premium hatchback segment in India
As per the company, the website launch was triggered by the overwhelming response received for the website which garnered more than lakh-strong visitors within 24 hours of going live.
The website for Altroz, which started running a day ago, began revealing itself gradually as more and more visitors came to the website.
The site was to go fully live when it gets 100,000 visitors which was expected to take few days. However, with several Altroz fans visiting the website, Tata Motors crossed this milestone in a record time of 24 hours, the company claims.
Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, said, “This is an immensely proud moment for all of us at Tata Motors.
To receive such a reception for Altroz, months before its launch, speaks volumes for the trust consumers have in our brand as well as in our products. We hope the newly-launched website will continue to whet the curiosity of our followers and stakeholders alike by sharing timely information about the car, in days to come.”
The new website captures the IMPACT 2.0 design cues and gives the visitors a sense of what to expect when the car is finally launched in the market.