Beverage brand 7UP announced the appointment of Bangladeshi international cricketer Shakib Al Hasan as its brand ambassador recently.
The all-rounder will play a pivotal role in delivering 7UP’s ‘Bhabo Fresh’ philosophy to consumers across the country, along with 7UP’s witty, wriggly-haired mascot, Fido Dido.
Shakib Al Hasan, ace cricketer said, “I am extremely excited to be 7UP’s new brand ambassador as it is an association that comes as a natural fit to me. The brand’s ‘Bhabo Fresh’ philosophy is one that I strongly believe in. In fact, I always try to be optimistic and think of out-of-the-box solutions when faced with googlies – whether on the pitch or in life. Moreover, I have grown up seeing 7UP brand mascot Fido and admire his effortless confidence. I can’t wait to start this new journey with 7UP and Fido.”
7UP, the refreshing clear drink has always encouraged consumers to be their cool and optimistic self, a belief that resonates with the dynamic cricketer as well.
The brand’s popular ‘Bhabho Fresh’ campaign in Bangladesh is built on the insight that life throws googlies at us at various occasions and at those times, we need to ensure that we be positive, think out of the box and be calm – ideally with a refreshing 7UP®. With the ace cricketer on board, Shakib will reiterate this philosophy throughout the year and encourage people to relax and unwind.