Owen Wilson's new superhero film "Secret Headquarters," out Friday, was originally slated for a theatrical release -- before creators opted to put it out exclusively on the streaming platform Paramount Plus instead.
In the old days, the move akin to a straight-to-video release might seem like a slight -- but the film's directors Henry Joost and Ariel Schulman say the release strategy appeals to kids, the movie's target audience.
"There was talk of the theatrical versus streaming and Henry and I were torn and then we sort of pitched it to the kids just to see how they felt because their response is more important to us," Schulman told AFP, referring to the youthful cast. "We want them to have their big premiere... what do they want from it?"
"They all sort of just shrugged and said 'streaming' -- like of course," he continued. "Because we want to watch it right away, and as many times as possible."
The film -- available on streaming in the United States as well as in Australia, Canada and Britain -- sees Wilson play an absent father who turns out to be a superhero, with a lair of world-saving gadgets revealed underneath his bachelor pad.
It's told primarily from the perspective of Wilson's character's son -- a classic superhero flick set against the growing pains of puberty.