Among the top-level, heavy-weight motorcycle manufacturer worldwide, Kawasaki is one of them which is Japan origin. As a manufacturer, the brand Kawasaki has the wide success in sport and off road motorcycle segment. The brand Kawasaki also renowned as an up to date motorcycle manufacturer. Most of the developed countries broadly use Kawasaki motorcycle, but in developing area like South Asian countries Kawasaki market is growing slowly.
Kawasaki Aircraft to begin with manufactured motorcycles under the Meguro name which was a partnership business. In the year of 1963, Kawasaki and Meguro combined to formal Kawasaki Motorcycle Company Ltd. Currently Kawasaki motorcycles are manufactured by the Motorcycle & Engine division of Kawasaki Heavy Industries at plants in Japan, USA, Philippines, Indonesia and Thailand. It is a Japanese public multinational corporation mainly known as a manufacturer of motorcycles, heavy equipment, aerospace and defence equipment, rolling stock and ships.
Compare to the other prominent brand like Honda and Yamaha, Kawasaki motorcycles are high priced. As a result Kawasaki market not growing up as well in Bangladesh, as well as India. Another reason is the brand has no entry level affordable motorcycle, which is very popular in Bangladesh as well as India.
In Bangladesh this also a well-known and trusted brand, generally peoples of Bangladesh take this company’s products as a high level premium product. But this company could not fulfil the expectations of the peoples. Few of the bikes they launched in Bangladesh, but all are the different category’s dirt and city bike, which is not popular category in Bangladesh.
Asian Motorbikes Limited the local company which is the sole distributor of Kawasaki brand in Bangladesh.
