Toffee, the exclusive digital broadcaster of FIFA World Cup Qatar 2022TM in Bangladesh, hit a new milestone garnering around 1 billion views of the mega sports event.
The tournament's final match drew 15.5 million unique viewers, a record number for a digital streaming serviceplatform in the country.
For the first time in Bangladesh, millions of viewers have opted for a digital platform to watch the tournament, which was previously only broadcast on TV.
Banglalink acquired the exclusive rights to become the licensed mobile broadcaster of FIFA World Cup Qatar 2022TM, and livestreamed the sports event through Toffee as the first-ever digital platform in the country, enabling football fans to watch the World Cup matches from any network. During the mega event, Toffee partnered with leading smart TV brands such as Vision, Walton and Rangs to bring Toffee's contentonto large screens and offer superior customer experiences.
Erik Aas, Chief Executive Officer, Banglalink, said, "As a future-ready digital service provider, we addressed the shift in people's sports consumption habits and offered a personalized viewing experience on Toffee. The massive turnout of viewers is another sign of our growing prominence as digital operator. We wholeheartedly thank all the viewers, partners, and advertisers who made Toffee’s World Cup campaign a success with their responses and support. This success will encourage us to bring more high-quality content to Toffee in the days to come.
Toffee will remain committed to enhancing viewers' digital entertainment experiences.