Coke Studio Bangla, the popular global music platform which has been enthralling music lovers in the country since 2022 with its fan-favourite tracks such as "Deora," "Darale Duaarey," "Nasek Nasek" and more, is gearing up to launch its next season in early next year.
The organisers of Coke Studio Bangla revealed this in a recent press meet, while showing the analytics of its successful two seasons.
Momshad Khan, Country Head, Public Affairs, Communications and Sustainability at Coca-Cola Bangladesh Limited said at the event that over two groundbreaking seasons, CSB has refreshed the music session, transcended borders, earning accolades from fans and artistes alike. So far, the platform brought music from different regions including Chattogram, Sylhet and Mymensingh, among others.
The platform has introduced nearly 100 talented singers, including many undiscovered musicians such as Animesh Roy, Hamida Banu, Aleya Begum, Mukul Mojumder Ishaan, to name a few; kickstarting some of their careers.
While all the applauds have rightly gone to the 20 plus songs created in two seasons and the musicians behind them, the platform itself has been generating numbers that are commendable and had a direct impact on the music industry itself, according to Coke Studio Bangla Music Producer and acclaimed singer-music director Shayan Chowdhury Arnob.
Revealing the analytics, the organisers showcased that Coke Studio Bangla's YouTube channel boasts a total of 2.86 million+ subscribers, surpassing the combined subscriber count of some of Bangladesh's biggest brands, including leading telcos, & MFS. All this was achieved in just 20 months since its inauguration, and additionally, Coke Studio Bangla remains the only Bangladeshi FMCG brand to have both a Silver and Gold YouTube Play Button, a testament to its significant impact.
Furthermore, with an engagement rate of 20%, CSB's YouTube channel surpasses the consumer-packaged goods (CPG) industry average of below 10%, showcasing the platform's ability to connect with its audience.
The global appeal of CSB is evident with 3,700 organic review and reaction contents from 15+ countries worldwide. The top hits of the two seasons are "Bhober Pagol," "Bulbuli," and "Nasek Nasek" from Season 1, and "Deora" and "Kotha Koiyo Na" from Season 2.