In a groundbreaking move, Channel i, in collaboration with its OTT platform iScreen, has revolutionized the streaming landscape by featuring stage plays on their digital platforms. This initiative opens doors for audiences to relish renowned stage productions, including Prachyanat's "Circus Circus", Aranyak's "Mayur Singhasan", "Kohe Facebook", "Jibon Songketer Jyoti Songhita", and Ethika's "Neta Je Rate Nihoto Holen", with a promise of a new premiere each week.
The announcement was made by Channel i's Additional Executive Director, Amirul Islam, during a press meet held on Saturday. He emphasized the project's vision, stating, "Embark on a theatrical journey with Channel i, where skilled theatre practitioners breathe the truth of life on stage." Leading the theatre project is Shahidul Alam.
The press conference witnessed the presence of eminent personalities from the theatre fraternity, including legendary theatre figure Mamunur Rashid, acclaimed thespian Lucky Enam, Channel i Managing Director Faridur Reza Sagor, and iScreen's Project Director Riaz Ahmed. Sagor expressed pride in the initiative, highlighting, "Theatre is our pride. Through this initiative, our goal is to bring theatre to every corner of the country and the world."
Mamunur Rashid stressed the significance of prioritizing quality over quantity in the selection of dramas, emphasizing the importance of enriching the theatrical experience.
This initiative not only marks a significant step in digital entertainment but also promises to enrich cultural experiences for audiences, bridging the gap between traditional stage performances and modern digital platforms. Channel i and iScreen's venture into stage plays on OTT platforms is poised to redefine the boundaries of theatrical expression in the digital era.
In a transformative move, Channel i and iScreen's collaboration to feature stage plays on their OTT platform signifies a pivotal shift in entertainment dynamics. By amalgamating traditional theatre with digital accessibility, they've not only broadened cultural horizons but also rejuvenated the essence of live performances for a contemporary audience.
This initiative, anchored by a commitment to excellence and a promise of weekly premieres, heralds a new era where the magic of theatre transcends physical boundaries. It's a testament to the power of innovation in enriching cultural experiences and ensuring the continuity of artistic expression in the digital age. Channel i and iScreen's endeavor promises to redefine how audiences engage with and appreciate the timeless beauty of stage productions, fostering a deeper connection between art and technology.