India’s ruling Bharatiya Janata Party (BJP) is the highest spender among the political parties in advertising expenditure on social media at the end of the fourth phase of the ongoing parliamentary elections, say latest data supplied by advertising transparency reports by Google and Facebook.
The BJP has so far spent Rs 25 crore in advertisements across Facebook, Instagram, Google and YouTube while the main opposition Congress spent Rs 1.42 crore for ads on Facebook and Google.
The total expenditure on political ads across Facebook, Google and their affiliates stood at Rs 42.3 crore between February till April. The balance political ad spend of Rs 15.9 crore have been incurred by regional parties such as the Telugu Desam Party (TDP) and individual leaders such as Odisha chief minister Naveen Patnaik of the Biju Janata Dal (BJD).
These spends are part of the Facebook and Google political ad transparency reports, one of the provisions most social media companies agreed on by social media platforms as part of a voluntary code of ethics developed to ensure free, fair and ethical usage of their platforms to maintain the integrity of the process for the general elections.