Bangladesh Brand Forum (BBF) has devised several initiatives for developing socio-economic landscape of Bangladesh. As a part of the celebration of their 12th year anniversary, held on Monday, BBF organized a flagship event titled, “Beximco presents the 8th BBF Seminar” in collaboration with American International University (AIUB) at the Grand Ballroom of Le Meredian.
Themed on “Creating human connections in the age of the digital”, this year around 300 corporate professionals attended the seminar. The program highlighted 3 Keynote Sessions, 5 Panel Discussions, 2 Insight Sessions, and 1 Breakout Session, with a total of 23 speakers from various parts of the world, who shared their valuable experiences.
Dr Prem N Shamdasani, associate professor of Marketing and Academic Director (Executive MBA) at the National University of Singapore, Brian Collins, former chairman and CCO of Brand and Innovation, Ogilvy and Mather Worldwide and CCO and founder of Collins, and Thomas Barta, dean of the McKinsey Leadership programme and columnist for Forbes Marketing Week and author of a bestselling book, “The 12 Powers of a Marketing Leader” were the revered keynote speakers for the sessions.
The intriguing panel discussions focused on several significant issues like the digital transformation of brands, brands focus on purpose or positioning, finding the sweetest spot among data, creativity, privacy, and value creation, the short-term and long-term debate in the era of now moment, and the importance of brands in the sustainability battle.
