ATEEZ is among the world's hottest new groups in the K-pop scene, taking the world of global music by storm since their debut in 2018. The eight-member group consists of Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho, who have already won the hearts of fans worldwide referred to as "ATINY" due to their overwhelming performances, fresh concepts, and warm interactions. Since the very beginning, ATEEZ had something different than the other groups: an ambitious way to approach music and performance. They made their debut under KQ Entertainment with the mini-album Treasure EP.1: All to Zero and have since gone on to gain significant attention.
The group is known for its fierce stage performances and storytelling through music videos. They are also famous for live performances of their high-energy and emotive tracks. ATEEZ earned even more recognition through the reality competition show called Kingdom: Legendary War, whereby every episode would just have the viewers wowed at the innovations of their performances. The topics of their discography range from one extreme to another, from their earliest "Treasure" series to more recent releases such as The World EP.2: Outlaw, which reached number one on the Billboard Top Album Sales chart for the first time in 2023.
Their hit single "BOUNCY" went viral and really showcased just how bold and energetic they are, which is apparently an important part of their identity.
ATEEZ has built a very special relationship with their fans, starting from the first day. Their fandom name is "ATINY," combining "ATEEZ" and "destiny." The meaning for the group is to explain that their destiny had something to do with their fans. Mostly, this bond flows into their music, like it did with "Star 1117" and "Celebrate," both fan-dedicated songs. "Star 1117," for example, is an anniversary song released by the group, where they appreciate and shower love with ATINYs, which resonates with the fandom and knits them closer emotionally.
The group interacts with their fans through concerts and fan meetings, entertaining them with playful performances, heartfelt covers, and exclusive sneak peeks of unreleased content. In the 2024 fan meeting ATINY's Voyage: From A to Z, covers of famous songs, behind-the-scenes dance practice sessions, and playful challenges were all well-appreciated by their fans. Such personal touches have made them dear to their audiences, while concerts are more than musical events-they're laughter- and love-filled events.