Staff Correspondent
Dhaka International Trade Fair (DITF) has exposed, like past years, on its vast fairground in the capital’s Sher-e-Bangla Nagar area this year.
The month-long routine event began on January 9 because of the 11th parliamentary election.
As always, the magnetic pull of the fair charms habitual buyers and patrons, as evidenced by this year’s visitor response. This year’s DITF is the 24rd edition of the trade show.
This fair is only an exhibition of various products but also a stunning celebration of people coming from all over the country.
The major items that are put on parade at the fair venue include machinery, carpets, cosmetics and beauty products, electronic, jute, leather and sports goods, sanitary ware, toys, ceramics, fabrics, processed foods, furniture and handicrafts.
Although DITF takes place every year, the temptation of visiting the fair remains the same every year. Most of the target visitors are families.
The visitors are drawn to multiple attractive discounts, special offers, introductory prices, gifts and lotteries and what not.
The buying binge begins from day one, but it usually gathers momentum from mid-January.
However, the last week of the fair witnesses a hectic buying spree with people splurging on their best buys.
Taking to Bangladesh Post, many pavilion-in-charges of furniture companies said they have come up with a whole new range of products with different sizes and designs at the month-long Dhaka International Trade Fair.
To attract clients, furniture makers have also set up display centres that ooze fashion and modernity in a gorgeous style, they added.
Leading furniture makers Partex, Hatil, Delta, Navana, Akhter, Regal and Delta, to name but a few, brought different types of bed, almirah, wardrobe, door, sofa, drawing table, dressing table, tea table and so on made of wood, plywood as well as board, they further said.
Pavilion-in-charges said, they have offered up to 35 percent discount on 300 models of products.
At the fair, sales representatives of different pavilions are recruited for a month. Many pavilions include female representatives.
Jubaida Akter shared, “I love working at the fair because I find it interesting to talk to people. Customers ask different questions about the products… sometimes they start to chat about their daily life. It is fun!”
Ashikur Islam works for electronic pavilion. He said, “I’m studying social works at Bangla College and live in Mirpur with my family. I’m happy to be here. Earning aside, my experience is a plus to get a permanent job.”
“Many students go abroad for higher studies and do part-time jobs there. If they get scope at homeland, there is no need for going abroad” he added.
The fair venue has also offered food courts and rides for kids. Kids are attracted to toy stores and parents take them for recreation. Sometimes, little children, especially boys, look feverish with a desire to buy toys in the baby product zone. Many console them with chocolates. Again, girls browse stalls to check out new jewellery and modern finery.
Dhaka International Trade Fair is not a trade expo for businessmen only, but a popular festival in the country as well.
Organisers said, “We are expecting that the trade fair will start its permanent premises at Purbachal by 2020.”
“When the fair will open at Purbachal, it will bring more benefit from there,” he hopes.
Starting from January 9, the fair will continue till Feb 8 from 10am to 10 pm every day.
The month-long trade fair was organised jointly by the Commerce Ministry and the Export Promotion Bureau (EPB).
A total of 605 stalls and pavilions including 110 premium pavilions, 83 premium mini pavilions and 412 stalls with restaurants are set up in the fair venue.
Different organisations from India, Bhutan, Pakistan, China, the United States, the United Kingdom, Nepal, Australia, Germany, Hong Kong, Thailand, Vietnam, the Maldives, Mauritius, Russia, Iran and Swaziland are participating in the fair.
The fair ticket’s price is Tk 30 for adult and Tk 20 for children. For the first time, the fair tickets can be found online with additional value of around Tk 2.