With the aim at bringing transformational changes in the digital marketing for boosting business, the Digital Marketing Summit was held on Saturday where experts from different countries around the world shared perspective of this field.
Bangladesh Brand Forum (BBF) organised the summit, the 5th of its kind. Meghna Group of Industries presented this year’s summit which was attended by around 400 professionals.
Theme for the summit was ‘Delving Deep into Digital’. Powered by Content Matters, the daylong summit took place at Le Méridien Dhaka. The summit was followed by second Digital Marketing Summit in the evening, where best digital works were awarded in 16 categories.
Initiated in 2014 by Bangladesh Brand Forum, the Digital Marketing Summit is the apex platform for country’s digital marketers.
Shariful Islam, founder & managing director of the BBF inaugurated the summit. He said, “Digital is going to make or break any brand. We are just scratching the surface of broader digital echo system. Through Digital Marketing Summit, we are trying to raise some questions in everyone’s mind which will be the only way to figure out this new phenomenon.”
Md Mohiuddin, General Manager, Brands, Meghna Group of Industries also spoke at the event.
The event had 5 global speakers, who came from different regions of the world and shared knowledge. Alongside, there were 22 local experts who discussed on multiple topics. Multiple panel discussions, breakouts, insights and many more engagements gave the summit premises a school-like ambience.
Experts discussed on how to use data to craft digital marketing strategy, how to prepare digital ad budget, communicate responsibly with digital consumers and much more.
Oobah Butler, director & founder, The Number 1 Agency, UK; Dr. Donald Patrick Lim, country CEO, Dentsu Aegis Network, Philippines; Yogesh Shroff, commercial director, Exports and E-commerce, Nivea India Pvt Ltd; Rajan Srinivasan, founder & CEO, Spiral Content Solutions (Scatter); and Dolly Jha, executive director, Nielsen India were keynote speakers.
Shihab Ahmed, chief digital services officer, Robi Axiata Limited, and Ayman Sadiq, founder and CEO, 10 Minute School covered insight sessions. A case study was presented by Agne Svetnickaite, business development manager, Asia, Eskmi.
There were two breakout sessions hosted by – Content Matters and ChatLeads. The breakout session by Content Matters had Syed Gousul Alam Shaon, country head & managing partner, Grey Bangladesh; Tanveer Faruq, PhD in Digital Marketing, Adjunct Faculty, Independent University, Bangladesh; Aman Ashraf Faiz, managing director, GTV, Director, Content Matters Limited.
Breakout session by ChatLeads had Shadab Mahbub, CEO, ChatLeads as the speaker.
The panel discussants were – Ashraf Bin Taj, president, Marketing Society of Bangladesh; Ridwan Hafiz, People’s Champ, Analyzen; Sanjid Hossain, general manager, Digital Advertising, Digital Services, Robi Axiata Ltd.; Riyad Shahir Ahmed Husain, CEO & managing director, Magnito Digital; Lutfi Chowdhury, regional manager, South Asia, Eskmi; Vishal Kamath, director & head, Digital Reach, South Asia, Nielsen. A.S.M Rafiq Ullah, CEO, Content Matters Ltd.; chairman, Standing Committee on Mobile VAS & Apps, BASIS; Aman Ashraf Faiz, managing director, GTV; Azim Hossain, head of Digital, PRAN-RFL Group; Risalat Siddique, Man of Steel, Analyzen; Mukit Ahmed; head of Digital Marketing, Banglalink Digital Communications Limited. Shahriar Amin, former head of marketing, Philip Morris Bangladesh; Mohammad Muntasir Hossain, head of Digital Product Innovation (Deputy Director), Grameenphone Ltd; Drabir Alam, director, X.