Skin cancer deaths among men have gone up in wealthy nations since 1985, researchers said at a medical conference in Glasgow. Evidence suggests men are “less likely to protect themselves from the sun” or heed public health warnings, commented Dorothy Yang, a doctor at the Royal Free London hospital in London.

More than 90% of melanoma cancers are caused by exposure to the sun or other sources of ultraviolet (UV) radiation such as tanning beds, which result in skin cell damage, according to US Centers for Disease Control (CDC). In 8 countries, men’s skin cancer death rates had increased by at least 50% in the past 30 years. In Ireland and Croatia it roughly doubled, while in Spain and Britain the increase is 70%, The Netherlands 60%, and in France and Belgium 50%. Not included in the study was USA, where male melanoma mortality went up by about 25%, according to CDC.