Transcom Electronics brings new refrigerators


Transcom Electronics has launched new products range from HITACHI through partner conference. The event, HITACHI Star Night 2020, took place on at International Convention City Bashundhara (ICCB) in the capital on Monday. Transcom Electronics brings HITACHI R-M820VAG9PBX Side by Side Refrigerator featuring vacuum compartment, premium design and comfort, powerful deodorization, energy-efficient inverter technology, and eco monitoring sensor.

HITACHI Side by Side Refrigerator will be priced at BDT 465,000. HITACHI R-WB640VOPB 4D French Bottom Freezer features Vacuum Compartments for freshness preservation, Auto Doors, powerful deodorization with triple power filter, and premium design with exterior handle LED.

The freezer comes in two different colors such as Glass Black (GBK) and New Glass Brown, and it will be available at Tk 210,000. On top of it, this event focused on the future plans of HITACHI in Bangladesh. Until 2018, HITACHI’s growth was 40 percent in Bangladesh which later increased to 56 percent in 2019.

So, the company is planning to increase its penetration in the market by increasing its growth to 100 percent. On this occasion, Hiroshi Honda, General Manager, Business Planning, HITACHI Home Electronics Asia Singapore Private Limited, said, ‘In 2020, we want to increase our investment in Bangladesh to further escalate our growth in the market. 

To cater our customers, we also want to broaden our product ranges by launching new refrigerators. Transcom Electronics being our official partner makes it easier for us to create a strong customer network across the country. Our resolution of the year is to deliver a truly differentiated line of home appliances that can successfully meet local needs.’

Furthermore, Transcom Electronics is going to increase its retail and dealer network to enhance the penetration of HITACHI in Bangladesh. Regarding this, Yeamin Sharif Chowdhury, Director Operation, Transcom Electronics, said, “We are growing 360-degree by expanding new territories in electronic business and accomplishing 55 percent growth in dealer point.

 By maintaining competitive pricing, strong partner management (dealer), attractive consumer promotions, providing quality service by reducing turnaround time, and inhabiting new areas of electronic business, we will ensure our paramount growth with HITACHI.”

Moreover, Transcom Electronics provides original brands and quality products with superior service to enhance the lifestyle of consumers in Bangladesh. Transcom Electronics Service Business Unit has a country-wide strong service network and call center through which installation and after-sales services are extended to all valued customers. On top of it, Transcom Electronics is the official service partner for Hitachi and other Electronics brands in Bangladesh which played a vital role in making the company the most trustworthy and promising electronics multi-brand retailer of the country.

The event was attended by senior officials from HITACHI, including Hiroshi Honda, General Manager, Business Planning, HITACHI Home Electronics Asia Singapore Private Limited; and Tarun Jain, General Manager, Head, West Region, and India Business. Arshad Huq, Managing Director, CEO, Transcom Electronics; Yeamin Sharif Chowdhury, Director of Operations; and other senior officials from Transcom Electronics have attended the event.