E-cigarette market leader Juul said on Thursday it was ending the sale of mint-flavored products in the US, ahead of a possible ban by health authorities that is intended to curtail youth vaping, reports BSS/AFP.
The decision follows the release earlier this week of the 2019 National Youth Tobacco Survey that said more than five million middle and high school students reported using e-cigarettes in the past 30 days, an all-time high.
US President Donald Trump’s administration announced last month it would soon put an end to the sale of flavored liquids used in e-cigarettes, though whether there will be some exemptions is not yet clear.
The youth survey found that mint flavor was the clear favorite among 10th and 12th graders, and second favorite after mango among 8th graders.
Mango-flavored liquid was sold by Juul until very recently and continues to be sold by other makers.
Juul’s CEO KC Crosthwaite said: “These results are unacceptable and that is why we must reset the vapor category in the US and earn the trust of society by working cooperatively with regulators, attorneys general, public health officials, and other stakeholders to combat underage use.”