ISHO, an online based furniture store of Dekko ISHO group, has launched its first outlet in the city, aiming to make purchase of the commodity easier for consumers. Shahid Hossain, chairman of Dekko ISHO Group and Rayana Hossain, director Dekko ISHO group and founder of ISHO, inaugurated the store at the city’s Baridhara area on Saturday. ISHO collection includes living room, dining room, bedroom and office room furniture. ISHO’s experienced architects also help arrange how furniture can be used properly and decorated beautifully within the confined space of the room. At the store, customers can look and feel the experience of a completely decorated room with necessary items and furniture. Speaking at the opening ceremony, Rayana Hossain said ISHO is giving its relentless efforts to bring new and innovative designs in their product line. “We have been successfully running an online based business for a few years. Due to our online popularity and continuous support from our customers, we have opened the store”, she added. From now on, customers can come to our store to physically experience the products, the founder added. ISHO started its journey in 2017 to bring innovation to the country’s furniture industry. Other high officials and employees of Dekko ISHO group were present at the function.