Digitization to move economy forward


In an era of globalization, Bangladesh government is undertaking pragmatic measures for taking the economy forward through bringing digitization to every sector as part of its goal to build a ‘Digital Bangladesh’. 

Experts made the opinion at a programme in Dhaka on Saturday as part of celebration of Ramadan with ‘The Swiss Delight’ campaign of Mastercard aiming at driving digital payments in Bangladesh

Mastercard concluded its ‘The Swiss Delight’ campaign with an award ceremony in the national capital, according to a press release. 

Abdul Wadud won the grand prize of an all-expense paid, five-day, four-night trip for two to Zurich, Switzerland. The campaign was launched to encourage digital payments through credit, debit and prepaid cards for shopping during the holy month of Ramadan. 

The other winners received over 50 exciting prizes, including travel packages to thrilling locations, wrist watches, dinner coupons and gift vouchers.  

During the campaign period from May 1, 2019 till June 15, 2019, all Mastercard cardholders earned two points for each local and overseas in-store or online transaction of BDT 1000 or more using their Mastercard branded credit, debit or prepaid cards. The cardholders with maximum points received prizes from Mastercard.

Md. Mezbaul Hoque, General Manager, Payment System Department, Bangladesh Bank graced the award ceremony as the special guest. Dignitaries and senior officials from partner banks and financial organizations were also present at the programme. 

‘The Swiss Delight’ campaign that Mastercard ran has created an easy and attractive opportunity to build consumer interest in cashless and digital payment methods through Mastercard branded cards. Campaigns like this help to increase demand for products and encourage greater spending that help local economies to grow multifold,” he added.  

At the event, Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard said, “Mastercard strives to create unique opportunities for cardholders to have priceless experiences during special occasions such as the holy month of Ramadan and Eid, on purchases made with Mastercard cards. ‘The Swiss Delight’ campaign aimed to support Bangladesh’s goal of a cashless society by promoting digital payments. It also offered Mastercard cardholders a variety of exclusive privileges and discounts at more than 3,000 partner outlets across the country. Mastercard will continue to create initiatives such as these for cardholders, to make their card usage experiences safe and seamless, and to better meet their evolving payments needs.”

The partner banks and financial organizations affiliated with this campaign were AB Bank, Al-Arafah Bank, Brac Bank, Bank Asia, Eastern Bank Limited, Dutch Bangla Bank, Mutual Trust Bank, National Bank, Prime Bank, Premier Bank, Pubali Bank, The City Bank, United Commercial Bank, Southeast Bank, Standard Chartered Bank and Lankabangla Finance.