Business

Bangladesh Brand Forum Organizes The 11 th Communication Summit 2022:Addressing Creativity in Challenging Times


Published : 14 Aug 2022 11:52 AM | Updated : 14 Aug 2022 11:55 AM

Bangladesh Brand Forum (BBF), in collaboration with the Cannes Lions and in association with The Daily Star, hosted the 11th edition of “COMMUNICATION SUMMIT” at Sheraton, Dhaka, on August 13, 2022.

This year the summit was themed “CREATIVITY IN CHALLENGING TIMES”. Global communication practices witnessed a massive setback during Covid. However, the pandemic has also taught us to initiate innovation and effective ways toward creative communication. It forced every organization to realize how creativity in a broader and holistic sense can be a lifesaver. Amid this post-pandemic period, the summit highlighted and provided a platform to discuss the new dynamics of creativity and effective communications.

The summit brought together global & leading industry professionals, decision-makers, thought leaders and communication industry enthusiasts under one roof. They exchanged and shared their experiences on different aspects of communication. It also provided a multidisciplinary forum to present and discuss the most recent trends, strategies, challenges, and solutions in the field.

In his Opening Speech, Shariful Islam, Founder & Managing Director of Bangladesh Brand Forum, said, " Creativity during duress and challenge has opened up new possibilities, which will definitely change the mindset and outlook of different stakeholders to be more oriented and prepared for better outcomes and move ahead with sustaining ideas" The day-long summit housed 4 Keynote Sessions, 5 Panel Discussions, 2 Case Studies, and 1 conversation. A key insight that came up several times in the summit was, in an every changing media, communication & digital landscape, in order to stay relevant we should continuously update ourselves both from academia and practical implications.

The keynote speakers for this year’s summit were: Tay Guan Hin, Group Chairman, BBDO, Singapore; Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, Ogilvy Group; Syed Gousul Alam Shaon, Managing Director & Country Head, Grey Group Bangladesh and Dave McCaughan, Thought Leader and Storyteller, BIBLIOSEXUAL; Co-founder, Marketing Futures.

Sumanto Chattopadhyay during his keynote speech mentioned, The more one goes beyond the narrow traditional definitions of advertising, finding ways of combining old media with new to interact with the consumer, the better one can build one’s brand.

on another keynote session, Mr. Tay Guan Hin mentioned that with the future prospect and change how can we collide, and the drastic change is necessary.

Other respected speakers who graced the summit were: Sarah Ali, Managing Director, FCB-Bitopi; Nazim Farhan Choudhury, Managing Director, Adcomm Ltd.; Iresh Zaker, Managing Director, Asiatic Experiential Marketing Ltd.; Ajoy Kumar Kundu, CEO, Mediacom Ltd.; Shadman Sadikin, Marketing Director, Unilever Bangladesh Ltd.; Nafees Anwar Chowdhury, Director, Marketing, Grameenphone Ltd.;

Shammi Rubayet Karim, Head of Communications & Marketing Services, Nestle Bangladesh Ltd.; Allen Ebenezer Eric, Marketing Director, Marico Bangladesh Ltd.; Ashraf Bin Taj, Board Member, MSB; Managing Director, IDC Bangladesh (PVT) Ltd.; Sara Zaker, Co-Chairperson, Asiatic Marketing Communications Ltd., Asiatic 3Sixty; Geeteara Safiya Choudhury, Chairperson, Adcomm Ltd.; Tropa Majumdar, Director, Expressions Ltd.; Rashika Osman, Head of Strategic Planning, Adcomm Ltd.; Ayesha Farzana, VP, Client Service, Grey Group Bangladesh.; Sharmin Rahman, Head of Corporate Brand and Engagement, Grameenphone Ltd.; Tanzila Bahar Chowdhury, Director, Brand Communication, Asiatic Marketing Communications Ltd., Asiatic 3Sixty; Nazia Andaleeb Preema, Visual Artist, Director & Creative Editor, Bangladesh Brand Forum; Founder Bangladesh Creative Forum; President, Women in Leadership- WIL; Zakia Zerin, Senior Manager, Marketing Communication and Engagement, Nestle Bangladesh Ltd.; Ishraq Dhaly, Director, Accounts & Servicing, Magnito Digital; Md. Quamrul Hassan, Business Director, ACI Limited; Salahuddin Shahed, Chief Operating Officer, FCB Bitopi; Rasel Mahmud, Executive, Creative Director, X; Drabir Alam, Chief Operating Officer & Director, X; Nusrat Jahan, Marketing Director, Reckitt Bangladesh; Kazi Mohiuddin, Senior General Manager, Brand, Meghna Group of Industries; Khandaker Shamim Rahman, General Manager, Head of Marketing, SMC Enterprise Ltd.; Risalat Siddique, Chairman, The Man of Steel, Analyzen Bangladesh Ltd.; Rajbeen Abeer, Marketing Lead, Bangladesh, The Coca-Cola Company and Tasnuva Ahmed Tina, Executive Director, Mindshare.

The summit was followed by “The 11th Edition of COMMWARD, Excellence in Creative Communications". It celebrated the creative excellence of brand communications in the country.

The summit is an initiative of Bangladesh Brand Forum, the initiative was organized in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity. Bangladesh Creative Forum (BCF) & Roaring Lions were the Strategic Partners of the Initiative. The Knowledge Partner for the event – Marketing Society of Bangladesh (MSB), Creative Partner – Preema Arte Foundation, Technology Partner – Aamra Technologies Limited, Hospitality Partner – Sheraton Dhaka, Online Media Partner – Channel i Online, and PR Partner – Backpage PR.