Nissan, which last launched a totally new product under the brand in India way back in 2013 when it brought Terrano, is planning to kick off its revival journey in the market with the launch of compact SUV Kicks in January.
“We (Nissan) have got great SUV heritage and DNA. It seems appropriate that the first vehicle in our renaissance is an SUV,” Nissan India Vice President (Marketing) Peter Clissold told PTI here.
He said the company will start booking for its upcoming Kicks SUV from Friday and deliveries in January.
“Kicks is our first all-new vehicle in the market in some time. It is going to be introduced in C-SUV segment, a growing but a competitive segment,” Clissold added. The new model from Nissan will compete with the likes of Hyundai Creta and S-Cross from Maruti Suzuki, which are priced in the range of Rs 8.85 lakh and Rs 15.1 lakh.
Earlier in September this year, Nissan had announced its new strategy for India by positioning Nissan in the upper end, building on the brand’s global SUV heritage, while the Datsun brand will address the mass market segment.
Nissan has not been able to crack Indian market so far. In the April-November period this fiscal, the company had sold 25,353 units in the country, down 28.12 per cent from same period of last fiscal.