Staff Correspondent
Local brand Marcel started season-4 of its Digital Campaign across the country after receiving huge response from the customers.
The fourth session of the campaign was launched on Saturday centering the month-long 24th Dhaka International Trade Fair (DITF)- 2019, the country’s biggest trade show that started at Sher-e-Bangla Nagar, Agargaon in the capital, a company statement said.
Marcel announced various sorts of customers’ benefits for the customers who will register their products purchased from Marcel pavilion at DITF-19 or any other outlets across the country under the season-4. This time, a customer of Marcel fridge, television and air conditioner will get sure cash vouchers up to Tk 1 lakh or free motorcycles, fridges, televisions, air conditioners, laptops and others sorts of electronics and electrical appliances on each product registration, it added. Marcel officials announced this at a ceremony to launch “Marcel Digital Campaign Season-4” at the conference room of Marcel corporate office in Dhaka on Tuesday (January 12, 2019).
The function was addressed, among others, by Executive Directors Eva Rizwana, Amdadul Haque Sarker, SM Zahid Hasan and Md Rayhan, Head of Sales Dr. Md. Shakhawat Hossen and Deputy Executive Director Ariful Ambia.
In the function, the officials informed that last year Marcel conducted three seasons of its ‘Digital Campaign’ across the country. These seasons of the campaign received sound responses from the customers. During season-1, several customers got free return air tickets of America and Russia. In addition, thousands of customers got various sorts of products like brand new cars, motorcycles, fridges, TVs, ACs etc. through purchasing Marcel products during the campaign’s season 2 and 3.
Considering the customers’ eagerness to register their products during the campaign’s last seasons as well as the advent of month-long DITF-19, Marcel started the season-4 version of the campaign, it added.
Through the product’s registration, details of the customers and their purchased products including the name of customer, contact number and the model number of the product are being stored on a server. As a result, he said the customers can seek post sales services browsing the Marcel developed web page and also they can see the status of the product from online.