Staff Correspondent
Eying at grabbing the lion share in sales of the growing market of home appliances ahead of the winter season this year, local manufacturers are bringing new models of products to attract the customers.
The demand for home appliances like room heater, water heater or geyser, washing machine, electric kettle, electric lunch box, oven, induction cooker, rice cooker, vacuum flask, cloth dryer, hair dryer, coffee maker and iron make significant rise centering cold weather, the traders said.
Eyeing increased market demand, various brands of home appliances are brought by various companies and the locally-manufactured products dominate over the importing ones, they added as the buyers choose the Made in Bangladesh items for their
affordable prices as well as attractive designs.
During last couple of winter seasons, the demand for home appliances jumped sharply for several reasons liker improvement of the people’s living standard following the increase of per capita income, recent development in the supply of electricity and ease availability of various sorts of home appliances at affordable rates, experts said.
Traders informed, the country’s electronics giant Walton has brought around 100 models of various sorts of home appliances for the imminent winter season.
Other prominent brands include RFL, Best Electronics, are other prominent manufacturers of home appliances, they added.
The company sources said, the local brand has set a target of grabbing a lion portion of the demands of the winter season’s home
appliances.
To achieve the target, it has taken necessary preparation
like raising production, creating sufficient stocks, introducing
new models and sorts of appliances, reshaping marketing
strategies etc.
Sales of the home appliances of Walton brand during last winter increased significantly for uniqueness like reasonable rates, world-class quality, swift after sales service and wide ranges of models of Walton home appliances are resulted in gaining huge customers’ popularity, Uday Hakim, deputy executive director of the company said.