Manik Mia Avenue, one of the busiest roads in the capital, will be kept free of cars in the morning tomorrow (Friday) aiming to allocate a space for children to play on the city road under the sky.
Dhaka Transport Coordination Authority (DTCA) has been organizing such programme on the first Friday of every month. In the ongoing month, Surf Excel, a brand of Unilever Bangladesh, has set out on a partnership in the initiative, jointly launched by the public and private sectors in association with Dhaka Metropolitan Police (DMP).
Surf Excel will feature a handful of activities to make the children’s participation more rewarding, says a press release.
Since its inception on November 10 last year, the initiative had a promise to keep, which is closing 200 meters of Manik Mia Avenue road in front of the sprawling and splendid architecture, the Parliament Building, from 8:00 to 11:00 on every Friday morning and dedicating the space to recreation of people. No one would require a ticket to participate in the orchestra of dreamers.
Tanzeen Ferdous Alam, Marketing Director, Home Care, Food and Refreshment, of Unilever Bangladesh, said, “Surf Excel is a brand, which has a clear functional promise anchored in superior stain removal, with a purpose to unleash human potential by giving children the freedom to get dirty and experience life, preparing them better for the future. With every new experience, children learn important life lessons that help them develop values. By using the Car Free Street platform, both DTCA and Surf Excel can drive a common agenda to ensure that the future generation learn the values of discipline, such as following traffic rules and become change agents for their parents.”
DTCA Executive Director Khandakar Rakibur Rahman said that this is an initiative undertaken for people from all walks of life. Though it is the first of its kind in Bangladesh, it had already been organized in many parts of the world, he added.
“There is no denying that we need more playgrounds and parks to ensure physical and psychological growth of children. If we can keep part of the city road network car free at least for a certain period of time, it can make up for the lack of playgrounds to some extent. The initiative also has an overarching goal to reduce traffic congestion by limiting the uses of cars in addition to creating a walking-friendly environment. We are planning to reschedule the program to the evening and arrange it across the entire Manik Mia Avenue,” he said.