Staff Correspondent
Federation of Bangladesh Chambers of Commerce and Industries (FBCCI) has urged the government to adapt entrepreneur-friendly e-Commerce policy.
Leaders of the country’s apex trade body said proper planning in light of an effective e-commerce policy can tap the vast potentials of e-commerce sector.
Besides, entrepreneurs should be trained up with technological skill, know-how about proper survey for targeting customer & products’ promotion, they added.
The observation was made at a two-daylong institutional workshop titled ‘E-Commerce and Digital Marketing for SME’s’ on the concluding session held at a hotel in Dhaka on Tuesday.
The training workshop was jointly organised by FBCCI and Friedrich–Naumann Foundation (FNF). Digital Marketing Consultant & CEO of Ovlea Digital & Ecommerce Md Zubayer Arifeen, Manager (ICT) at SME Foundation Md Mostafizur Rahman, Head of Marketing of Goopy Bagha Productions Limited Nuzhatul Kaunain, Senior Assistant Secretary of FBCCI Mahmudur Rahman and Shahmina Isha Mannan were resource persons at the two-daylong workshop.
A total of 55 entrepreneur-representatives from different chambers and associations under the FBCCI attended the workshop.
Participants at the workshop shared their experience and the obstacles they face to run their business.
After completion of the programme, certificates were distributed among the participants. FBCCI directors Yousuf Ashraf and Hafez Harun-Or-Roshid handed over the certificates at the closing ceremony.
FBCCI acting secretary general Hussain Jamil and secretaries Afsarul Arifeen and Shah Md Abdul Khaleque were present on the occasion.
Country Representative of FNF Dr. Najmul Hossain and other respective officials were present also present among others.
FBCCI in partnership with FNF is holding series of programmes on digitization, e-Commerce, Smart City etc.